by Paolo | 7 March 2021 | Blog, marketing, Paolo's Corner
This is a question I was asked long ago, and many times after. Here is Paolo’s Corrner...
by Paolo | 8 June 2020 | Blog, marketing, Paolo's Corner
Be unique is the title of this Paolo’s Corner. What are the opportunities and the risks now that we do more things digital? Why the winners take it all? My advice in this moment. Get free tips or check my school for...
by Paolo | 27 April 2020 | Blog, marketing, Paolo's Corner
How will the be market (and marketing) different after we go out from the coronavirus lock-down? Will it be business as usual? Will it change? How?2 ideas and 2 factors that I believe important. Get free tips or check my school for...
by Paolo | 5 September 2017 | Blog, marketing, Public speaking
In my last newsletter I spoke once more about storytelling. After that some conversations started and one of them was “but that’s a marketing thing”, whatever that means. In other words, storytelling is good for marketers, for selling something and...
by Paolo | 14 April 2016 | Blog, marketing
CEO of You Ltd (or unlimited!) and brand manager too! Tom Peters statement: “Communication is everything” pops up often in my seminars. When it’s time to explain who is Tom, I always tell the audience that they all should read The Brand Called You....
by Paolo | 15 September 2015 | Blog, marketing, sales
Some time ago Seth Godin wrote an interesting post about what people want. I always kept it in my hot list of “stuff to review and make sure I do something with it”. Recently it made his way in a refocussing project of a customer. In the process I worked with them to...
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