Paolo’s Corner #9 – 3 words for 2021

Paolo’s Corner #9 – 3 words for 2021

In a recent interview I was asked my 3 important words for 2021. It was inevitable to pick something affected by the pandemic emergency and how this affects the context I am normally talking about: communication, sales and marketing. Here is Paolo’s Corner #9...
Why webinars should be in your strategy?

Why webinars should be in your strategy?

Learn how to make and deliver successful webinars. For years, webinars have been a new form of highly effective communication since they allow you to reach large audiences with low costs by reducing distances and optimizing people’s productivity. If their...
7 mistakes you should avoid when asking questions

7 mistakes you should avoid when asking questions

Probing is a crucial skill for any successful salesperson. Frankly questions are always handy, with a customer, a supplier, in a job interview or in a meeting. Even in a lift, to break the ice and avoid reading the same emergency instructions! Some things do not work...
Pissed off customer

Pissed off customer

In business we talk cool. With the right mood, we target market share with the on going activities. To keep the trend positive, executives happy and the firm a leader. It’s obvious that in this fashionable delirium of words we cannot say pissed off customers....
What people want

What people want

Some time ago Seth Godin wrote an interesting post about what people want. I always kept it in my hot list of “stuff to review and make sure I do something with it”. Recently it made his way in a refocussing project of a customer. In the process I worked with them to...